Marketing strategy and delivery, content and bid writing

Marketing strategy and delivery, content and bid writing for B2B businesses, specialising in construction, engineering, property, building services and other technical sectors.

I help companies with complex or specialist offerings reach, engage and influence their target audiences (whether prospects, customers, procurement teams, partners or other stakeholders) through clear, credible and commercially useful communication. This gives businesses stronger visibility in the right markets, a clearer communication of value, and a firmer basis for more effective sales and procurement conversations – creating meaningful competitive advantage.

Find out who I've worked with

What value can I bring?

fractional senior marketing resource

Experienced support for growing businesses, lean teams and organisations that need extra strategic or delivery capacity without the commitment of a full-time hire (or agency overheads).

Strategy, planning and delivery
Messaging and positioning
Campaign planning and coordination
Content strategy and editorial planning
Lead capture and nurture pathways
Case studies, blogs and website copy
Paid and organic social content
Newsletters and email marketing
Brochures, leaflets and advertising
Sales-support materials
PR and media relations support
Agency, supplier and stakeholder coordination

marketing communications projects

Practical, commercially focused support for businesses that need a specific piece of marketing, content or bid work shaped, written and delivered to a high standard.

Marketing communications audit
Competitor communications review
Strategic messaging review
Website copy and content redevelopment
Content-led campaigns
White papers and thought leadership
Downloadable guides
Case study development
Newsletters and email marketing
Sales brochures and presentations
Bid writing and tender document layout
Awards entries

marketing strategy & delivery

I help businesses make more of their marketing budget by providing direct, flexible access to senior expertise, without the overheads or handoffs that can come with an agency. This may involve sharpening the proposition, identifying the right priorities, or integrating campaigns, content and sales materials – so time and budget more fully support business objectives.

content, copywriting & editorial

I create clear, credible content that helps complex businesses explain their value and gives customers the information and confidence they need to act. Strong editorial judgement, commercial understanding and broad channel experience ensure every piece is purposeful, persuasive and right for its audience – not simply well written.

bid writing and tender support

I help contractors produce clearer, stronger quality submissions by identifying what evaluators are really asking for and presenting the most relevant evidence in a structured, easy-to-score response. Support can range from strengthening individual answers to delivering a polished, branded submission using an existing InDesign template.

specialist expertise

I understand the challenge of marketing technical products, specialist services and complex propositions. I get up to speed quickly, ask informed questions and translate detailed expertise into clear, authoritative communications – reducing the time clients spend explaining their business while helping buyers understand why it matters.

easy to work with

I can provide senior support without creating another management burden. Having worked in-house and agency-side, as well as hiring and managing freelancers myself, I understand how to fit into existing teams, work constructively with stakeholders and keep projects moving – with clear communication, sound judgement and minimal fuss.

no brief? no problem

You don’t need to have every detail worked out before getting me involved. I can help shape the audience, objectives, key messages, evidence, format and desired outcome, drawing out the information needed to build a strong brief. This gives the project clear direction from the outset and ensures the finished work has a strong commercial purpose.

B2B content strategy – combatting value engineering

For manufacturers of specialist construction products, the biggest commercial threat does not always come at the start of the specification process. Sometimes the product has already been considered, understood and […]

B2B thought leadership content strategy – building authority with senior decision-makers

For businesses selling complex solutions to senior decision-makers, content has to do more than keep marketing channels active. It needs to demonstrate a genuine understanding of the commercial, operational and […]

Content marketing consultancy – technical B2B e-book

When I am asked to provide content marketing consultancy for a client it’s often because they’re dipping a toe into content marketing and are yet to employ a dedicated team. […]

“In addition to being a fantastic content specialist, Rebecca is unique in the strategic contribution she makes to any project, through independent research, a broad professional background, and the ability to engage effectively with senior stakeholders.”

Helen Tidswell, Director, Strategic Insight

“Rebecca is an excellent writer who always meets the given brief, on time and to a high standard. She is also very personable and flexible, meeting the needs of a busy commercial environment.”

Lucy Mowatt, Group Editor, Archant Dialogue

"Rebecca is a fantastic copywriter and all-round brilliant addition to any team, who thoroughly considers every aspect of a project, writes compelling strategies and produces copy that is grounded in detailed and fact-checked research."

Grace Carter, Marketing Director, We Are Aphra

“We have absolute confidence in the quality of content as Rebecca takes time to understand our needs and goals – first drafts rarely need any changes at all.”

John Simpson, Director, AJ Energy Consultants

“Rebecca's particular strength is combining intellectual rigour with audience awareness; she understands markets shaped by regulation, service pressure, changing client expectations and commercial transformation, and brings the judgement needed to make complex ideas clear, relevant and strategically useful.”

Ben Pepperell, Chief Executive Officer, Pepperells

"Rebecca helped us make sense of a fast moving and often complex landscape. She understood how to balance research, commercial priorities and genuine audience insight, helping us communicate with authority on topics that mattered to our clients."
Georgina Robinson, Head of Marketing, Aura Futures

Whether you’re looking for a bolt-on to your company’s in-house marketing team, need a standalone resource to fulfill your organisation’s marketing communications function, or you’d like to boost your marketing agency’s capacity and specialist capability, then do get in touch to find about more about what I can offer.

Rebecca Winward