Rebecca Winward - journalist, copywriter, author and editor
Rebecca Winward: author, copywriter & journalist

expertly crafted copy

Persuasive, engaging (and word-perfect) copy for print and digital projects – always on brief, on time, and on budget.

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always on brand

“Whatever the nature of the assignment, I found Rebecca’s copy to be clean, well-crafted, persuasive, and always in line with our communications strategy.”

Michelle Jakeway, Marketing Manager, Ideal Heating

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copy for all requirements

I can tailor my written ‘voice’ significantly, so its tone, style and complexity always matches a brand’s target audience perfectly.

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strategic insight

“An experienced journalist and PR practitioner, Rebecca’s skills are invaluable. She combines artistic flair with strategic insight, and a keen understanding of what constitutes a great story.”

Helen Tidswell, Managing Director, PrettyGood PR

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copy that can...

Attract the type of customer that makes the most business sense • raise the conversion rate of enquiries to sales • educate customers, to support the sales process • engage customers, to encourage brand loyalty

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right first time

“We have absolute confidence in the quality of content as Rebecca takes time to understand our needs and goals – first drafts rarely need any changes at all.”
John Simpson, Director, AJ Energy Consultants

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homes & property specialist

I’ve been specialising in writing about homes, interiors and property since 2001 – covering technical and practical aspects as well as aesthetic considerations.

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impeccable writing

“Rebecca has impeccable writing and subbing skills, an eye for design, and an intuitive understanding of a target audience.”

Chris Bates, Editor, Build It

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copy that can...

Build a company’s reputation as an expert in their field • secure valuable press coverage through the submission of journalist-quality articles • win awards that raise the profile of a business, and highlight its credibility

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tackles any topic

I’ve written about everything from commercial boilers to bridal gowns – via economic trends, security, and travel (to name but a few). I can tackle any topic, whether for a trade or consumer audience.

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marketing copy

Copywriting for businesses looking to maximise the power of their marketing communications activities. Always on brand, on message, on time and on budget.

web content

SEO copy that not only maximises natural search success, but also informs and engages customers, as well as promoting the company’s professional reputation.

editorial

Engaging, well-written articles for consumer and B2B audiences, as well as expert proofreading and editing – plus editorial consultancy from a creative all-rounder.

books

Beautiful, inspiring interiors books that nevertheless have a practical and down-to-earth approach to tackling home design, decorating, room layout, storage and styling.

“Rebecca and her team consistently achieved greater coverage for us in key trade titles than any of our competitors, while still keeping within our strict budget. The quality of Rebecca’s writing certainly played a part in this success, since editors prioritise clean, concise copy, which not only suits the target audience in terms of voice, but also balances commercial messages with reader value.

We also benefited from Rebecca’s copy on a variety of other projects, from corporate video scripts to newsletters, case studies to award entries; whatever the nature of the assignment, her work was of an equally high standard, and always perfectly in line with our communications strategy.”

Michelle Jakeway

Marketing Manager, Ideal Heating

“Rebecca was my Editor when I worked as Deputy Editor on Period Ideas – at that time pagination was sustained at its highest level to date, and ad revenues were excellent. This was in no small part thanks to Rebecca’s impeccable writing and subbing skills, eye for design, authoritative and inclusive management technique, and her intuitive understanding of the target audience.

I learnt a great deal from Rebecca and would have no hesitation in working with her again. Since my own move to Build It magazine, I’ve been fortunate to speak to Rebecca in her PR capacity and it’s clear to me that she’s translated her experience and talent with great success.”

Chris Bates

Editor, Build It

“An experienced journalist and PR practitioner, Rebecca’s skills are invaluable to the agency.

She combines artistic flair with strategic insight and a keen understanding of what constitutes a great story, and she’s also an extremely kind and supportive member of the team.

I can highly recommend Rebecca in a journalism or PR capacity, and know that our clients share my high opinion.”

Helen Tidswell

Managing Director, PrettyGood PR

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